The new Strawberry ice cream cone from KFC has outdone itself and its competitors not only in taste but price as well. A promotion is required to show why is it worth its value. New Strawberry make 6% full milk fat meaningful to the youth(18-29y old), in order to help KFC ice creams stand out among the competitors and trigger trial.

The film is broadcasted in Metro stations; bus stops; video screens inside commercial buildings and on Digital Platform (WeChat, etc).