Smart Energy is a new energy drink that doesn’t focus on the negative aspects of the category – late night parties, extreme sports, etc.

It just asks the question, 'What would you do with a bit of good energy?' What would you create, build, make, do? Would that thing inspire people?Junk Ballet is the first ad in the series and it contains a 3D Stroboscopic Zoetrope (that's a mouthful) which was made for the shoot. The effect is entirely done in camera.