Cannes Lions
CONTRAPUNTO, Madrid / DAIMLEY CHRYSLER / 2008
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Smart ForFour has a simply incredible price. Nobody will believe that you have seen a price like this.The viral plays on mystery, fear and thrillers. Who will believe that you have seen a ghost? The piece has been seen on more than 5,012,311 occasions.The brand awareness and repercussion achieved would have cost millions in traditional media.The cost of the action was close to nil.
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