Every spot focuses on a single feature of the car. The campaign gives the viewer the feeling that they are also along for the ride. While presenting its versatility, the car's individual features are communicated authentically. The individual films pique interest in the total smart forfour package. People can then learn more specific information about the smart forfour on the website.

The click rate at www.smart.com has increased by 25% since the beginning of the campaign. In 2004, the smart forfour had the most new car registrations of its class in some of the most important European countries.