- Strengthen smart´s position as the original micro compact car for the city in times of an increasing number of competitors-Showcase the brand´s commitment as a pioneer for electric drive technology

Smart is an icon of urban mobility. We were looking for a key element that combines urban complexity and innovative technologies as well as joy of life and creativity. The concept “smart lane” consists of an architectural lane that symbolises urban roads, and carries the product and product communication. The lane conquers walls and ceiling and embeds the car in the urban metaphor. The architectural elements and the dominating black and white contrast also interpret main features of the brand’s corporate design. It’s a simple and pure idea that, in its uniqueness, perfectly mirrors the brand.

- Communication and architectural concept expanded worldwide for A-Exhibitions and P.O.S./showrooms.