Cannes Lions
JUNG von MATT, Zurich / DAIMLEY CHRYSLER / 2008
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The Smart Fortwo’s fuel economy is great for the environment and it fills the heart of every Smart driver with glee. But not everyone is so happy; we found the one group of folks on the planet (besides those in the oil industry, perhaps) who are saddened by outstanding fuel efficiency: gas cans. They feel like they just aren’t important anymore, so we wrote them a blues song so they could properly share their plight with the world.
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