Cannes Lions

SMART FORTWO BRABUS ELECTRIC DRIVE

BBDO GERMANY, Dusseldorf / DAIMLER / 2012

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Overview

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Credits

OVERVIEW

Execution

We created an attention-grabbing installation: the Cable Cobra Terrarium. A custom-built construction where electric cables mutate into living cobras. It clearly demonstrated: electricity gets wild, when it’s powered by a smart BRABUS battery.

Outcome

Approximately 300,000 visitors saw the Cable Cobra Terrarium on their way to the Geneva Motor Show. In a very cluttered environment, it helped to raise traffic at the smart stand and initiated lots of conversations.

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