Cannes Lions

SMART HANDBOOK - NEXT GENERATION

AUDI AG, Ingolstadt / AUDI / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Audi eKurzinfo was released worldwide (except the US and China) in August 2013 and is available in seven different languages (German, English, Frensh, Italian, Spanish, Portuguese and Japanese) for the Audi A1, Audi A3 and Audi Q3. More languages and models will follow soon. The app supports iOS and Android devices.

Outcome

Audi is the first car manufacturer to use this type of information transfer to explain the functions of its vehicles to its customers in a fast, easy and intuitive way. In this way, Audi customers get to know their vehicle better and can live "Vorsprung durch Technik" digitally. Also over 50.000 downloads in the first 6 month after the release indicate the apps’s success.

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