Cannes Lions
AUDI AG, Ingolstadt / AUDI / 2014
Overview
Entries
Credits
Execution
Audi eKurzinfo was released worldwide (except the US and China) in August 2013 and is available in seven different languages (German, English, Frensh, Italian, Spanish, Portuguese and Japanese) for the Audi A1, Audi A3 and Audi Q3. More languages and models will follow soon. The app supports iOS and Android devices.
Outcome
Audi is the first car manufacturer to use this type of information transfer to explain the functions of its vehicles to its customers in a fast, easy and intuitive way. In this way, Audi customers get to know their vehicle better and can live "Vorsprung durch Technik" digitally. Also over 50.000 downloads in the first 6 month after the release indicate the apps’s success.
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