Eurobest

smart "Radically Open"

BBDO GROUP GERMANY, Berlin / DAIMLER / 2016

Awards:

1 Bronze Eurobest
1 Shortlisted Eurobest
Film
Film
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Description

The new smart fortwo cabrio is the "radically open version" of the urban icon. In the two TVCs the great feeling of opening up the roof also leads the passengers to feel free enough to finally open up and be radically open and painfully honest towards their co-drivers. One of the films shows a first date that gets pretty akward when the woman spits out her very precise life plans regarding their future relationship. The other film is about a teenage girl whos father confesses his activities on her facebook account and breaks his intimate knowledge about her personal life to his shocked daughter.

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