Cannes Lions
BBDO GERMANY, Dusseldorf / DAIMLEY CHRYSLER / 2007
Overview
Entries
Credits
Execution
High-quality lighters were printed with a picture of the smart roadster. When lighting it, the flame burns out of the exhaust pipe of the smart roadster.
Outcome
Smart dealers had run out within a couple of days – and a second edition had to be produced.
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12 items