Cannes Lions
BBDO GERMANY, Dusseldorf / DAIMLEY CHRYSLER / 2007
Overview
Entries
Credits
Execution
High-quality lighters were printed with a picture of the smart roadster. When lighting it, the flame burns out of the exhaust pipe of the smart roadster.The lighters had been given to all customers interested in the smart roadster.
Outcome
Communicating the product’s benefit in a playful und unusual way it achieved high sympathy and awareness within the target group.Smart dealers had run out within a couple of days – and a second edition had to be produced.
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12 items