Eurobest
BBDO GROUP GERMANY, Berlin / DAIMLER / 2017
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A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages. Fallen lamp posts. The destroyed roofing of a supermarkt trolley shelter. Various scratch marks and traces on walls. And many more. Only in the end we understand that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster. smart.“
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