Cannes Lions
TRY REKLAME, Oslo / REMA1000 / 2019
Overview
Entries
Credits
Background
Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" witch is also their philosophy.
Execution
What is the last thing you want to hear if you are locked out of your house in the rain? Party music maybe? Jennifer Lopez? At least for this jazzlovin´ guy...
And the joke is: "Open door"/"On the floor". It had to be this song...