Cannes Lions

SMARTTOUCH XL SHAVER

TRIBAL DDB, New York / PHILIPS / 2007

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You ARE what you gift. That's the premise behind Philips Norelco's new site, designed to get women to consider buying the men in their lives a Philips Norelco SmartTouch-XL. Visitors to giftprofile.philips.com can enter the last three gifts they gave their man to receive an analysis of what their gifts reveal about them.

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