We exceeded our objectives by 111% delivering a total of 22,375 subscribers at 42% ROI. This represents over 10% of the daily offline paper circulation from one campaign.Blogs and opinion boards lit up the world over, discussing the supposed arrival of these truly amazing technology innovations. Furthermore, the technology section of both online news sites are now seen as high ROI advertising areas that have significantly moved the overall online news brand in terms of relevance for a wider group.