A complex 6-months casting process, with 8 casting agencies from all around Europe, and dozens of candidates interviewed. All the stories had to be double-checked, and the real-life actions of the characters had to be meaningful and having a real impact on the world around them. This was one of the most sophisticated and challenging casting process Colgate had ever gone through. In the end, the 3 chosen characters were perfect ambassadors of the brand message and Colgate’s commitment to help create a future we can all smile about.