Cannes Lions

Smile Strong

VMLY&R, Dubai / COLGATE-PALMOLIVE / 2020

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

The birth of your baby is likely to be one of the most important events in your life.

Whether you have a scheduled cesarean or free birth, it is a precious moment of your baby's journey into this world. Because these seconds unpack happiness in its most unadulterated form.

This happiness hides behind the strength of a woman as she gives birth.

Colgate has always stood for smiles, but for the first time wanted to capture these rare inner smiles of strength.

Similar Campaigns

12 items

Grease Hunter

RED FUSE PARIS

Grease Hunter

2019, COLGATE-PALMOLIVE

(opens in a new tab)