Cannes Lions
VMLY&R, Dubai / COLGATE-PALMOLIVE / 2020
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The birth of your baby is likely to be one of the most important events in your life.
Whether you have a scheduled cesarean or free birth, it is a precious moment of your baby's journey into this world. Because these seconds unpack happiness in its most unadulterated form.
This happiness hides behind the strength of a woman as she gives birth.
Colgate has always stood for smiles, but for the first time wanted to capture these rare inner smiles of strength.
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