Cannes Lions

SMILEMAKERS VIBRATORS

BEAR MEETS EAGLE ON FIRE, Sydney / RAMBLIN' BRANDS / 2013

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Our unique range of vibrators are aimed at curious women who are too intimidated or put off by the daunting sex toys more readily available to them. These are uniquely cheeky, fun, and designed to make you smile from the outside in; they live on pharmacy shelves - not in sex shops, so they’re more cute and playful than crass. Each device in the range is inspired by an archetypal fantasy man, from concept through to final design. This was critical to the overall concept as we were not allowed to feature the product photography in packaging.

Execution

Our unique range of vibrators are aimed at curious women who are too intimidated or put off by the daunting dildos and sex toys more readily available to them. They are uniquely cheeky, fun, and designed to make you smile from the outside in; they live on pharmacy shelves - not in sex shops - so they’re more cute and playful than crass. Each device in the range is inspired by an archetypal fantasy man, from concept through to final design.

Outcome

Our unique range of playful vibrators are now on shelf in over 10 countries around the world, and growing, and are sold globally online.

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