Cannes Lions

Smiles always find a way

VMLY&R , Paris / COLGATE-PALMOLIVE / 2021

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

To show those touching and infinitely subtle human stories, the photographer had to blend in, to become an emotional sponge and feel intensely the emotions of the protagonists he was photographing. He had to become invisible, so he can witness and immortalize genuine behaviors of people. In the purest style of photojournalism, the photography is bringing to the viewer all the true emotions of the situations. This campaign is a very rare moment of grace and true humanity that we need to savor and respect.

Similar Campaigns

12 items

Smile Lines

VMLY&R, Neuilly-sur-seine

Smile Lines

2022, COLGATE-PALMOLIVE

(opens in a new tab)