Cannes Lions

SMILES KID'S TOOTHBRUSHES

JUNG von MATT, Hamburg / COLGATE-PALMOLIVE / 2007

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Presentation Image

Overview

Entries

Credits

Overview

Execution

This was a wide-ranging promotion for Colgate in which special surgical masks were sent to dentists to promote Colgate's Smiles kids’ toothbrushes. The masks had funny comic-style mouths on them that helped to lighten up the dentist appointment for the kids and everyone else too. The message printed on the masks wasimmediately clear: “No need to be afraid of the dentist –with Colgate Smiles kids’ toothbrushes.

Outcome

Colgate emphasized its leadering role in oral healthcare.

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