Cannes Lions

SMITH'S MEDITERRANEAN CRISPS

CLEMENGER BBDO SYDNEY / THE SMITH'S SNACKFOOD COMPANY / 2005

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In June and July, 2004, a barrage of very unflattering media coverage suggested Athens couldn’t possibly be ready for the Olympic opening ceremony in August. It was a fantastic opportunity to advertise the distractingly good taste of Smith’s new Greek Feta and Herb crisps.

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