Cannes Lions

SMOKE ALARMS

M&C SAATCHI, Auckland / NEW ZEALAND FIRE SERVICE / 2012

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Our campaign highlights the consequences of failing to install smoke alarms; and shows how your loved ones could have to live with lasting consequences. This 30” radio spot features a father (character from TVCs) who feels responsible for his daughter being permanently scarred by fire. The heart-felt audio was produced in both English and Samoan.

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