Cannes Lions

Smoking Kills Sperm

TEAM/Y&R AMMAN, Amman / TOBACCO FREE JORDAN / 2016

Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Jordan has topped all Middle Eastern countries in prevalence of smoking amongst males. Big families are also a major Jordanian aspect. The ad is therefore culturally relevant because it emphasizes the dangers of smoking in terms of fertility, but also culturally sensitive because a majority of the society views sexual connotations –the sperms in this case- as a taboo.

Similar Campaigns

6 items

1 Cannes Lions Award
CHARITY

OGILVY & MATHER, Dublin

CHARITY

2013, ISPCC (THE IRISH SOCIETY FOR THE PREVENTION OF CRUELTY TO CHILDREN)

(opens in a new tab)