On February 14th, 2013, Wilkinson has invested the 'Place d'Ariane' with a billboard representing the lower face of a man badly shaved...

By pulling some beard hair passers-by could leave with a rose, shaving at the same time the man on the billboard.

A very graphic demonstration of sweetness that women can claim at least the day of Valentine's Day!

A video was shot on the same day, and used on Wilkinson France youtube page's, to promote the "Hydro" razor. In 2 weeks only, the film was viewed more than 1 million times...