Cannes Lions

SNACKS

MRM WORLDWIDE, Madrid / CAMPOFRIO FOOD GROUP / 2012

Film

Overview

Entries

Credits

Overview

Outcome

Campofrio Facebook fan based raised by 27% (2,859) and 20% in Twitter followers. ‘Apavo XII Mission’ hit 296,195 YouTube views, to be the most watched Campofrío campaign ever.We received 1,335 Facebook comments, 1,060 Tweets, 518 Instagram photos, 82 YouTube videos and 673 Spotify songs for our spacemen.Media ROI of €113,512, appearing as news in national and local TV, radio, websites, blogs and others.And, of course, we managed to successfully complete 2 almost out-of-earth product launches and recovery in space capsules… but somehow the products were missing once it landed. We guess the aliens couldn’t resist.

Similar Campaigns

12 items

Updated Classics

McCANN SPAIN , Madrid

Updated Classics

2019, CAMPOFRIO FOOD GROUP

(opens in a new tab)