We selected the most popular music channel, MTV for this execution.

We developed a custom made orchestra using Bingo Chips, that brought alive the whole range being ‘crunchier’. The creative execution that brought alive the idea is:There’s more than just irresistible flavours and combinations that you get with Bingo. In fact, if you listen closely, there’s an entire drum-kit in a pack of Bingo Chips:The crackling of the pack when you hold it.The dramatic tear when you open it.The first SCRUNCH!

The crunches that follow after that first crunch.

The finger-licking taste.

The whole experience is so percussive, that you’re practically a DJ as long as you have enough packs.There’s the idea. To make music by simply eating Bingo!The Bingo! Crunch.

Among youth in key markets:• 47% of the consumers found this execution enjoyable.

• 40% of the consumers believed that it brought alive the brand differentiator ‘crunch’.• 30% were more interested in the brand after watching the new execution.