Cannes Lions

Snaptivity

R/GA LONDON, London / SNAPTIVITY / 2018

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Overview

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Credits

Overview

Description

In sports stadiums around the world, including Wembley Stadium, Stamford Bridge and Molineux Stadium, we are transforming the way that teams and sports sponsors connect with fans.

Collecting numerous data points from sensors set up throughout a stadium, our AI predicts when and where the next big audience reaction will happen. This triggers our robotic cameras, which then capture thousands of candid individual fan reactions, mid-game.

These moments are sent straight to fans, using our API and a unique stadium mapping tool. Snaptivity matches every photo to an individual seat number – and adds creative content from teams or sponsors.

Execution

In sports stadiums around the world, including Edgbaston Cricket Ground, Wembley Stadium, Twickenham Stadium and eight FIFA 2018 World Cup host stadiums in Russia, we are transforming the way that teams and sports sponsors connect with fans.

We install our custom robotic cameras, internally connecting them to all our sensors through our AI on a mesh network.

During the match itself, the system runs at the speed of the on-pitch action, taking photos when excitement spikes. On average, we capture 15 photos for every single fan in the stadium on a match day.

We use trigger moments during a match to layer dynamic creative content onto the fan photos so as to enhance the memory and make each unique photo or video stand out. Our partners can create content for the overlays in advance, or create it live in response to what’s happening on pitch.

Along with a smart user experience that drives social sharing in fan communities, we generate unique, high-quality, authentic fan content as fast as the match is played.

Outcome

We capture 15 photos for every fan in the stadium during a match. As more than 40% of fans in a stadium are sharing every third photo we take, we’re reaching 1.2m people each game. We’re live and operational at Edgbaston Cricket Ground, Wembley Stadium, Stamford Bridge, Twickenham Stadium and Molineux Stadium, and we’re ready for the FIFA 2018 World Cup in Russia, in 8 host stadiums.

By capturing candid fan moments that have never been accessible before, we have enhanced the way fans can keep memories and share moments from live sports events. We have given brands an authentic way to contribute value to their target audiences’ conversations on social media.

Finally, our company has raised £51,000 in grant funding from DIT - UK and Creative England, this year has made over £500,000 in sales contracts and this month is closing an investment round of £1.5m.

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