www.sncf-ideesadvance.com outlines the company’s new communications strategy, which is based on innovation and creativity. The site’s objective is to present SNCF as an ambitious and creative Rail Transport Company that has undergone immense change over the last few years. This site is a modern and creative illustration of this new strategy and presents all the different elements of SNCF’s communications offensive: new strapline, new logo, new signature tune, commercial, radio spots. Also, to illustrate the abundance of ideas within the company, the site shows 30 or so concepts for today and for the future.