Taking our inspiration from the odds and ends fabric that was used to make the shoes, we travelled around the country and shot 480 film clips and polaroids - telling a different story for each pair of shoes. Each pair of shoes had a polaroid placed in the box and we built a website showing the films and telling sneakerheads that if they tracked down a pair they could “claim” the film that matched it using a code on the polaroid.

-Unique Visits per Month: 10,580.50-Weekly App Downloads: 1,264-Avg Time Spent On Site: 3.91 min.