After the officer catches the streaker in an exhausting chase, hundreds of fans decide to swarm onto the pitch. The officer bites into his SNICKERS and embraces the big challenge.

Snickers had to go where young people hang around: university, the subway and the office. Therefore we developed an idea which makes fun of the workload young people are exposed to, and so show insight and an understanding of their lives. The "emergency bar" installation was inspired by the commonly known fire alarm buttons.

A increase of Snickers sales at the surrounding stalls and vendors of 12.3 %. One third of the installations was cracked open and the bar stolen. Another third was completly stolen. Which we would count as a success.