'The game matched the claim' - to achieve an optimal interaction between media and message an online-version was placed on GIGA.de. This is one of the most target group relevant Internet portals with massive traffic rates, a strong interactive character and unbeatable competence in gaming.

To create a 'Snickers City Game' - hype, media announced the activity eye-catchingly via animated teasers and banners on GIGA.de with a direct link to the game.

Continuous surveys showed that brand positioning was clearly understood and internalised, with Snickers being now the most popular chocolate bar within the GIGA community. The extremely high number of participants and page impressions confirms the extraordinary activation and interaction potential of the concept generated with a low budget.