"Logging" is the next chapter in “You’re not you when you’re hungry,” a global campaign we launched for Snickers in 2010. The campaign idea is based on the insight that hunger can drastically change your personality. Snickers, a brand with unparalleled equity as the best way to satisfy hunger, was uniquely positioned to make this claim.This commercial features comedians Roseanne Barr and Richard Lewis as the hunger-induced whiny alter egos of two rugged loggers.