Snickers sponsor the annual ‘Download’ music festival in the UK. It’s all about adrenalin fuelled rock and this year, Snickers brought the Snickers skate and BMX bowl to the festival. Renowned as one of the most challenging rides around, it soon separated the men from the boys.Our job here was to promote the appearance of the bowl to 15-22 year old rock/skate fans online. Through simple but engaging ad formats, we took a tongue in cheek look at bowls and how scary they could be.We also created an animation that appeared on large screens at other rock festivals.