Through collaborating with Professor Hao Li, chosen as one of the 35 innovators by MIT Technology Review, SNICKERS brought a magical experience to university students. With the Real-time Facial Animation technology as an enabler, SNICKERS set the scene at a university in Korea where students experienced their face change into a zombie, panda, or grandpa in the mirror at real-time to reflect "Who Are You When You're Hungry?" Surprise and shock soon turned into awe as they started enjoying the never before seen experience, all of which was captured in the video which went on to be a YouTube hit.

SNICKERS created a magical experience that was unforgettable to the viewers and the actual people featured in the video which resulted in more than 6.1 million views, the highest ever branded contents in Korea. It also received recognition from various creative sites globally. SNICKERS video ranked No. 1 in TVCF, the most prestigious advertising site in Korea and was selected as the Weekly Best video by US BestAds for Outdoor section. As a result, positive emotional enjoyment around SNICKERS was created while reinforcing the brand message of hunger satisfaction.