We used somewhat untraditional surfaces in print, radio, TV and outdoor advertising to nip in with our quick message. The messages are deliberately kept plain and simple - just as we want consumers to experience Snøfrisk. Based on the sales figures, it certainly looks as if we were successful!

And the figures are clear - it was a sales success, too:We had, initially, an ambitious goal: increase sales by 20%.Both the basic idea about Snøfrisk's new role and the advertising concept itself were so popular among retailers and the trade that sales into the shops increased by 41%*. And the attention the promotion created among consumers also exceeded all expectations.

And the attention the campaign created among consumers also exceeded all expectations. We had not reached halfway through the campaign when we achieved awareness on a level with a total estimated 3+ coverage on TV.