Cannes Lions

SNOOZE RADIO

DRAFTFCB BUENOS AIRES, Buenos Aires / PIERO SAIC / 2014

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Case Film

Overview

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Credits

Overview

Execution

We created the first clock alarm in car stereos.

The novelty of this campaign is that the responsible behind this message is an mattresses company. We believe this campaign it is very appropriate to re enforce its philosophy about the importance of having a good rest and it makes us take social conscience and responsibility about this daily problem.

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