We wanted to extend our brand POV – reminding the youth in North America that you can’t win if you don’t play during the winter months to drive Nike’s business.

Cold weather is not something to hide from. It is an opportunity to play.

The film shows Rob Gronkowski (the most childlike NFL player) assembles his football squad and heads to the snowy field; an opposing team of cross-category all-stars lead by Ndamukong Suh meet them and challenge them to a game of tackle, now in total chaotic sports fun.