Cannes Lions

SNOW WIPERS

BLUE HIVE, Toronto / FORD / 2015

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Overview

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Credits

Overview

Description

To remind Ford owners to use Motorcraft® winter wipers during the harsh Canadian winters. Ford Motorcraft® wipers are developed specifically for winter and, as a result, can take on the more extreme conditions during one of the coldest winters on record. Only Motorcraft® is design specifically for Ford to keep windshields free of snow and sleet.

Outcome

Although sales are up, this poster portion of the campaign is ongoing and its exact impact on sales would be impossible to quantify (Honestly).

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