Humorous teaser campaign for the upcoming NITRO 2003/04 snowboard series "Youth Brigade T1": NITRO starts receiving packages from a mysterious blackmailer, who demands a snowboard from the new "Youth Brigade T1" series in exchange for a hostage. In a series of three consecutive microsites NITRO nonchalantly informs the visitors to its website that under no circumstances blackmail attempts like this will be successful. The pre-campaign also serves as a teaser for the upcoming "Unearth the T1" contest. With these measures, and by speaking the target group's language, NITRO efficiently strengthens its relationships to snowboard fanatics also during the summer.