Snuggletime extends the little extras that Mom can do with and for her family outside of the laundry room with the Snuggle Bear - family reading is one of those things. So with the launch of Snuggle's National Bedtime Story Month, Snuggle sent out an HTML email targeted at registered Snuggletime users. The email introduced the "Grand Opening" of Snuggle's Bedroom on the Snuggletime.com site. The email gets the consumer to click-through by offering a "Win a Giant Snuggle Bear" sweepstakes, celebrity features and valuable reading content.