Cannes Lions
ARNELL GROUP, New York / PEPSICO / 2008
Overview
Entries
Credits
Description
Naomi Campbell strides into an empty sound stage as a lizard scurries past her feet. In her hand is a bottle of SoBe Lifewater, glistening in the lights. She takes a drink and places the bottle down. As a drop of SoBe Lifewater splashes out of the bottle, the lizard leaps into the air, catching it. This is no ordinary water - the lizard begins to twitch and dance. He's joined by 19 other SoBe lizards, all dancing to the tune of 'Thriller' - doing the iconic dance. Naomi joins in the fun. It’s Thrillicious!