Cannes Lions

SOCCER

OLABUENAGA CHEMISTRI, Mexico City / LALA / 2013

Case Film

Overview

Entries

Credits

Overview

Description

A kid with his glass of LaLa Milk comes into a room where his dad is watching soccer on TV.

The kid sits down next to his dad, who automatically changes the channel to cartoons. But this time the kid pushes the remote control button back to soccer.

The text appears: We Love to See Them Grow, signed by LaLa Milk - Growing People Since 1949.

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