This is the "LIFE IS FOOTBALL! Declaration of the Footballization of Daily Life" campaign of KONAMI, promoting a game called "Winning Eleven".The chief concept is to convey what great fun football is through this game.

In order to achieve this we named the campaign "Declaration of the Footballization of Daily Life", and broadcasted movies showing fun moments of the football-related episodes of the daily life of football fans, on both TV and the Internet.