Cannes Lions

SOCHI 2014 PARALYMPIC WINTER GAMES

BBDO TORONTO, Toronto / CANADIAN PARALYMPIC COMMITTEE / 2014

Case Film
MP3 Original Language
Case Film

Overview

Entries

Credits

Overview

Description

Too often, we are distracted by the supposed deficiencies of Canadian Paralympic athletes, and lose site of their truly extraordinary capabilities. For this radio campaign, we wanted to encourage our audience to experience the athlete, not the disability. Because whether it comes from an able bodied competitor or a disabled one, great athleticism sounds the same.

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12 items

1 Cannes Lions Award
Para Expansion Pack

BBDO, Toronto

Para Expansion Pack

2022, CANADIAN PARALYMPIC COMMITTEE

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