Cannes Lions

SOCIAL AWARENESS

ENERGY BBDO, Chicago / PROXIMITY / 2011

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Overview

Entries

Credits

Overview

Outcome

Within days of launching, Chair-Free Chicago became a rallying cry and focal point for citizens and community activists to openly question a tradition that was reluctantly “accepted” previously. The site’s visitors downloaded hundreds of signs, and thousands contacted their city officials, pleading with them to make the city a Chair-Free Zone. In addition, the site generated over 6.3 billion measured media impressions within the first three months. All with a media spend of $0.

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