Cannes Lions

SOCIAL HELP

age. comunicacoes, Sao Paulo / ADD - SPORTS ASSOCIATION FOR THE HANDICAPPED / 2001

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The main goal for the sports association for the handicapped (known as ADD in Brazil) is to reintegrate handicapped people into society through sports and work, and through the creation of a respectful and favourable atmosphere for them.This banner shows how easy it is to help a handicapped person by simply respecting the law. Placed on business and construction portals, this banner's interactivity and simplicity are the keys to its success with the public.

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