Nestlé's Kit Kat has always targeted youngsters, and this print campaign is particularly aimed at those who are big into technology and social media. Many people are compulsive about always being available and online.

This unique new campaign aims to remind people of the importance of taking breaks in our fast-changing and always-on world.

To promote its brand mission of encouraging people to take a break from the daily grind, KITKAT has launched this new print campaign on social media insecurity to bring the brand philosophy to the always-on youngsters. The message encourages them to celebrate the present and have a break.

The concept behind the ads is to show the effects and stress factors of modern technology (e.g. Facebook and WhatsApp). The ads cover various issues of modern-day life.