Cannes Lions

SOCIAL NETWORK PORTAL

CREATIVE JUICE-SIL, Kuala Lumpur / RUUMZNATION / 2010

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To create awareness of the new social network portal in Malaysia, viral ads were created to provide intrigue and fun. It encourages users to move away from their usual hang out and checkout the hottest new portal at ruumz.com. The ads were viralled via YouTube, Facebook and blogs.

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