Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2017
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Through our sock narrator, we learn why socks always go missing in the wash. He tells the treacherous stories of our socks – all the abuse, mistreatment and struggles they face every day. For some socks, it gets so bad, they just vanish. But now thanks to new Tide PODS + Downy things are looking up, and socks are finally getting the respect they deserve.
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