SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2017
Through our sock narrator, we learn why socks always go missing in the wash. He tells the treacherous stories of our socks – all the abuse, mistreatment and struggles they face every day. For some socks, it gets so bad, they just vanish. But now thanks to new Tide PODS + Downy things are looking up, and socks are finally getting the respect they deserve.
LEO BURNETT INDIA, Mumbai
2009, PROCTER & GAMBLE
J WALTER THOMPSON TAIWAN, Taipei City
2004, SILK LADY SHAVER