Cannes Lions

SODA

DIESTE HARMEL & PARTNERS, Dallas / PEPSI / 2004

Film
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Chicago Cubs slugger Sammy Sosa visits a taco stand where a fan orders 'special' tacos. Sosa takes a bite, discovers they're intensely hot, chugs a pepsi and confronts the kid only to learn he's a fan of the bitter cross-town rivals, White Sox. Sosa realizes he's been had and laughs.

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